work | demo store

ROLE: UX | UI Designer

A Fortune 100 company was looking to entirely redesign and upgrade their look and feel as well as their user experience for their internal demo store. The users and various other stakeholders were looking to incorporate additional functionality and more ease of use. While needing to house and showcase a large amount of data, the site’s filtering system is also very complex and needed to be cohesively implemented as a major function of the site.

I created wireframes to illustrate the upgraded layout and functionality and make sure it catered to a more intuitive user experience without much of a learning curve for both departments.

* Some pages were edited and labels were changed in order to protect client confidentiality.