AGENCY: Modernista – Boston, MA
ROLE: Conceived Designs, Designer, Banners Developer
I was head interactive designer for Rockport Shoes’ fall campaign. My roll was to take Rockport’s print campaign and translate it into an interactive banner campaign.
Below are two collections of banners (3 each) of Rockport’s new line of shoes that showcase their three unique features: lightweight, suspension, and machine washable.
*please excuse the quality of some videos. Learning how to fix it…