ROLE: Brand Design & Development, Web and Graphic Designer
Kū-kum (prounouced koo-kum) is a Toronto-based Indigenous restaurant. It has gained fame among not only the Indigenous community, but also mainstream news in both Canada (CBC, The Star) and the United States (New York Times, Wall Street Journal). It was also rated one of Canada’s best new restaurants.
I was approached to concept and create their entire branding package. This included, their logo, website, menus, business cards, and various event banners.
Keeping with the principal theme of the restaurant (sourcing from Indigenous people as much as possible), I used these beautiful handmade birch boards that were purchased from an Indigenous vendor at a powwow in Rama, Ontario as a platform for the menus.
I wanted the business cards to be something that reflected the back-to-nature philosophy of the Indigenous people. I wanted it to be something that was more likely to be kept; almost like a souvenir. They are printed on real maple wood.
I designed the catering menu to be visual and explosive with color and really bring out the aesthetics of the dishes. I wanted it to showcase the intricately foraged ingredients that went into the food at Kukum. I also designed and directed the beautiful photography that was done by Hector Vasquez.